An
Audient Dreams
of
Gathering Crowds
by
Jamie Jobb
As
our shelter-in-place enters a fourth week, we learn almost daily that
another
city
council, church, civic association, social club, chorus, hobby hut …
it seems almost any group that gathers, has joined with thespians,
musicians and other performing artists in seeking virtual venues to
meet their obligation to audience members forced to remain home by
order
of state and/or local officials.
The
brief report that follows is from Jill Bourque, mentioned in “The
Digital Box Office” previously on these pages. Jill’s on-line
audience streaming service, RushTix, has compiled the list and offers
it to anyone evaluating the best way to round up an audience on line.
RushTix
is a San Francisco Bay Area discovery and production platform
where artists can easily sell tickets, livestream shows and build
their own virtual audience, all with the intent of helping performers
generate revenue.
We
must admire Jill for her objectivity in these times of crowd crisis:
her company is one of eight platforms listed, although they did not
include an evaluation of the Japanese platform, Zaiko, previously
mentioned on these pages. Here’s
the RushTix press release:
Livestream
Platforms Reviewed
With
live in-person events on hold, performers who rely on live in-person
performances to earn a living are switching to livestreaming. Here
are eight livestreaming platforms reviewed with performing artists in
mind.
Facebook
Live
is an easy and popular way to do livestream video. Difficult to
schedule a livestream unless you use third party streaming
platforms
- Pro: Large Audience
- Con: Hard to Monetize
- Pro: Large Audience
- Con: Hard to Monetize
Instagram
makes it nearly impossible to search for livestreams which makes
sense as it’s the ultimate influencer platform so fans are more
likely to catch things spontaneously on IG.
- Pro: Livestream Right From Your Phone
- Con: Hard to Get the Word Out to Your Followers
- Pro: Livestream Right From Your Phone
- Con: Hard to Get the Word Out to Your Followers
RushTix
offers an end-to-end livestreaming platform allowing the artist to
monetize their show and build a community. Performers can sell
tickets, livestream with real-time chat and tip-jar, and build a
community.
- Pro: Easy to Monetize & Build a Community
- Con: Currently Focused on Bay Area Artists
- Pro: Easy to Monetize & Build a Community
- Con: Currently Focused on Bay Area Artists
Stageit
offers easy, livestream video, the ability to sell tickets and
collect tips during shows in their own currency called "notes."
The interface is a bit complex and out-dated but an enjoyable
experience overall.
- Pro: Caters to Musicians
- Con: Outdated Interface
- Pro: Caters to Musicians
- Con: Outdated Interface
Twitch,
a haven for gamers, livestreaming on Twitch requires the user to
gear up with streaming software like Open Broadcaster Software. This
solution is favored by geeky comedians and improvisors.
- Pro: Highly Engaged Gaming Community
- Con: Limited in Other Forms of Content
- Pro: Highly Engaged Gaming Community
- Con: Limited in Other Forms of Content
Vimeo
Livestream
like its parent company, Vimeo, seems to be focused on the more arty
side of entertainment with eclectic musical offerings.
- Pro: Good for High-End Corporate Events
- Con: Requires Technical Expertise to Create Livestreams
- Pro: Good for High-End Corporate Events
- Con: Requires Technical Expertise to Create Livestreams
YouTube
Live -
Probably the easiest platform to do livestreaming, but lacks the
community of its rival Facebook.
- Pro: Easy to Livestream
- Con: Hard to monetize
- Pro: Easy to Livestream
- Con: Hard to monetize
Zoom
has become indispensable for business and also some inventive improv
and theater companies.
- Pro: Easy to livestream multi-person shows and experiences
- Con: Requires viewers to add Zoom app
- Pro: Easy to livestream multi-person shows and experiences
- Con: Requires viewers to add Zoom app
5
April, 2020
